Ever notice that we add words to foods to make them sound better than they really are? You know...something like:
Q: You want cheese with that?
but if asked
Q: You want Aged Vermont Extra Sharp Cheddar with that?
A: Oh BOY...DO I?!?!?!
This happens all the time...especially at restaurants that are pretending to be high quality. In fact, I find there is a direct correlation between the number of adjectives to describe the food to the price. For example:
A burger with everything on it may run you about $5.00 to $8.00
A Japanese Kobe Beef Burger with Arugula and Smoked Real Californian Pepper Jack...well you are looking at at least $20.
This never really bothered me until recently when I saw a Wendy's commercial. Yeah...Wendy's. I haven't been there in about ten years, either...all I know is that they have square (why?) burgers and shakes that they don't call shakes.
Anyway, in this commercial...they claim that they just don't have REAL beef in their burgers...but they have REAL NORTH AMERICAN beef.
Is this supposed to make me feel better? First of all, North America is a pretty damn big area and includes such places as Tijuana and New Jersey. MMMmmmm...polluted.
Secondly, it simply freaks me out when a place claims that they have beef in their beef! That makes me ask two questions:
(1) What did you use before you made this claim?
(2) What are other places using that this is a claim you are actually proud to make?
What's really weird is I went onto Wendy's website to pull the commercial for this blog...and at least on the internet, they aren't using the "Real North American beef" terminology anymore. So that verbiage (a) is only on TV (b) has been pulled because IT WASN'T TRUE or (c) was simply made up in my mind.
Nah...it was probably made up in my real, North American, aged and pepper-JACKED mind.